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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 1 APA Marketing Plan

Module 1 APA Marketing Plan

Q Instructions Overview During this course, you will learn to develop all the essential elements of a Marketing Plan. The purpose of this assignment is to make sure you are familiar with this course’s Marketing Plan Template. It is a well-designed tool for learning and reference about what a Marketing Plan includes and how to create one. Outcomes Develop a working knowledge of marketing terminology (A) Instructions • Download the Marketing Plan Template • Take a moment to look over the Marketing Plan Template and notice the different pieces of information it includes for each module assignment.? • Add your name and college to the Cover Page?in the Marketing Plan Template.? • Save the template with a new name using this convention: first?initial.last?name_MKT?Plan_M1.? • Example:?J.Workman_MKT?Plan_M1.doc? • Submit this document as an assignment.

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Module 5 Introduction here, tell the reader what you will cover in this marketing plan ….Delete this text. EVERY PARAGRAPH SHOULD BE AT LEAST 3 SENTENCES! Current Marketing Situation Bath and Body Works is a company that has marketed personal care and fragrances for over 20 years. It has a wide array of products including soap, lotion, hand sanitizers, candles and oil diffusers as well as accessories for each of them. The company was growing steadily over the last five years but, similar to many other brands in the market, it took a hit in 2020 and has yet to achieve profits seen pre-pandemic. Bath and Body Works biggest competitors in the candle segment include Yankee Candles, Colonial Candles, Bridgewater Candle Co. and Gold Canyon Candles.